Euphoria Creative

CREATIVITY TO KILL APATHY

BORN

TO KILL

APATHY

AND

CAUSE

EUPHORIA

EUPHORIA CREATIVE IS A FULL SERVICE ADVERTISING AGENCY SPECIALISED IN BEHAVIOUR CHANGE. WE BELIEVE TECHNOLOGY AND DIGITAL TOOLS BROUGHT ABOUT A NEW CONVERSION FUNNEL, IN WHICH ALL SUCCESS CRITERIA RADICALLY CHANGED: THERE'S A NEED FOR QUALIFIED AWARENESS, CONSTANT ENGAGEMENT IN DIGITAL AND BUILDING BRANDS AS EXPERIENCE.

AS A RESULT:

BRAND LOYALTY

DIED AND GOT REPLACED

BY CULTURAL RELEVANCE

(OR A BRAND’S CAPACITY TO CREATE RELEVANT CONVERSATIONS IN CULTURE). NOWADAYS, CULTURAL RELEVANCE BRINGS BUSINESS RESULTS.

WE BELIEVE THAT BRANDS HAVE A NEW ENEMY IN THE FIGHT TO BUILD CULTURAL RELEVANCE:

CONSUMERS ARE BOMBARDED EVERYDAY WITH MILLIONS OF MESSAGES AND SPEND LESS THAN 2 SECONDS MOVING THROUGH THE SOCIAL MEDIA FEED. IN THIS CONTEXT, THE MAJORITY OF BRANDS ARE INVISIBLE. TO MAKE PEOPLE STOP AND ENGAGE WITH THE BRAND, WE’VE DEVELOPED AN EXCLUSIVE METHODOLOGY BASED IN BEHAVIOURAL DATA.

OUR METHOD TO UNDERSTAND THE REAL PROBLEM TO BE TACKLED IS BY MAPPING DIFFERENT TYPES OF APATHY: BRAND, CATEGORY, INNOVATION, PLATFORM AND CULTURE. BASED ON THE UNDERSTANDING OF THE BEHAVIOURAL CHALLENGE, WE WORK ON A DIFFERENT TYPE OF CREATIVE, FOCUSED IN CAUSING REACTIONS. WE TRANSLATE THIS CREATIVE INTO:

NARRATIVES

ACTIONS

INTERACTIONS

PROTOTYPES

USES

CREATIVITY

BREAK

APATHY

Clients